Dealytix / Asset class coverage

eCommerce & Shopify Store
Due Diligence

Dealytix provides independent due diligence for eCommerce and Shopify store acquisitions. Submit the store URL and listing, and within 48 hours you receive a scored, expert-reviewed report across five dimensions (margin quality, customer stability, owner dependency, market risk, and legal exposure), plus a recommended price range, a walk-away price, and the ten questions to ask the seller. Fixed pricing from $149.

From $149 · fixed pricing48-hour deliveryEvidence-graded inputs
Independent diligence across
every major marketplace
MotionInvestInvestors.ClubFlippaEmpire FlippersQuiet LightMotionInvestInvestors.ClubFlippaEmpire FlippersQuiet Light
… and off-market deals.
2–4×
typical multiple of seller's discretionary earnings for eCommerce stores, where a specific store lands in that range is the entire negotiation
84%
of sub-$250K online business deals go to individual buyers (Flippa, 2023), buyers without a diligence team behind them. That's who this is built for
$25K–$1M
deal size range covered by Dealytix reports, larger on request
5
scoring dimensions applied identically to every deal, so a store can be compared against your other opportunities
Inside every report

Six deliverables. One PDF.

01

A clear deal verdict

A single letter grade from A to D: negotiate or walk.

02

Numbers, cross-examined

Seller revenue and traffic claims checked against verifiable sources, every input graded by evidence quality.

03

The risks, ranked

A severity-ranked register of the material risks the analysis surfaces.

04

A price you can defend

Bid range, walk-away price, and recommended deal structure.

05

Questions that force the truth

Ten priority questions for the seller, and why each one matters.

06

A 90-day operator's plan

Your first three months, calibrated to this deal's weaknesses.

Five dimensions · One verdict

What we look at in eCommerce due diligence

eCommerce due diligence is the independent assessment of an online store before you buy it: whether the margins are likely to be sustainable once every cost is counted, how likely the customer base and its economics are to transfer to a new owner, and what price range the store is likely to justify. Every Dealytix report scores the same five dimensions, with the inputs calibrated to how online stores gain and lose value.

01

Financial health

Topline is bought. Margin is earned.

→Contribution margin after product, shipping, fees, and ad spend
→Trailing revenue and ad spend read side by side across windows
→Refund, chargeback, and discounting patterns
02

Traffic & customer stability

A store without repeat buyers is a media plan.

→Paid vs. organic revenue mix and channel dependence
→Repeat-purchase behavior in the available data
→Owned-audience share, email and SMS reach
03

Owner dependency

A store is worth what transfers.

→Supplier relationships and what exists in writing
→Fulfillment setup: 3PL, operations, creative production
→The realistic weekly commitment under new ownership
04

Market & competitive landscape

Products trend. Brands endure. We test which this is.

→Trend vs. fad exposure across the catalog
→Competitive saturation and price-erosion pressure
→Tariff and supply-chain exposure by sourcing profile
05

Legal & IP cleanliness

Compliance debt transfers at closing.

→Trademark and brand rights
→Product compliance and liability exposure by category
→Privacy posture and platform terms standing
Red flags we catch

The problems sellers don't volunteer.

The five most critical red flags in eCommerce and Shopify store acquisitions, the signals that most often turn a promising listing into an overpriced deal:

⚑
A ROAS screenshot instead of a monthly MER trend.
Ask for blended marketing efficiency by month. Deteriorating efficiency is a countdown, not a detail.
⚑
Revenue rising while ad spend climbs faster.
Get revenue and ad spend side by side. Topline bought with margin is a treadmill, not growth.
⚑
One hero SKU carries the store.
Ask for the SKU-level split. One competitor, one stockout, or one ad-account ban can take it all down.
⚑
Repeat-purchase rate nowhere in the listing.
Ask for cohort repeat rates. No returning customers means a media-buying operation, not a brand.
⚑
A single supplier on a handshake.
Ask what transfers in writing: pricing, lead times, molds. A relationship you can't buy isn't an asset.
For the complete 10-point checklist of what to watch out for, with the question to put to the seller on each, get it free.
▸The 10 red flags that sink eCommerce deals. One page.
How it works

Three steps.
One clear answer.

Step 01

Submit the listing URL

Paste the asset URL and marketplace listing URL, and attach anything the seller has shared. Stronger evidence produces a more precise report.

Takes 30 seconds
Step 02

AI analysis. Expert review.

Our AI-native engine evaluates the deal across five dimensions, cross-validates the financial metrics, and surfaces red flags. Every report is then reviewed by an expert before delivery; for accuracy, not just speed.

Within 48 hours
Step 03

You receive a clear recommendation

A Dealytix Score, a price range, a specific walk-away price, and a prioritized list of questions to ask the seller, everything needed before making an offer.

PDF delivered to your inbox
Diligence, productized
Standardized. Self-service.
Independent diligence has historically been a high-touch service: relationship-driven, slowly delivered, custom-priced. Dealytix engineers that process into a standardized product: buy directly, submit a URL, receive a PDF in 48 hours.
Traditional diligenceDealytix
Consultation callsNo calls required
Custom engagement letterBuy directly online
Custom quote per engagementFixed, transparent pricing
Custom methodology each dealStandardized 5-dimension framework
7–12 business days48-hour turnaround
Pricing

Less than the cost of one bad decision.

Two products, one methodology. Delivered within 48 hours.

Quick Score$149per report
Is this deal worth pursuing?
✓The Dealytix Score and letter grade, A to D
✓A verdict on each of the five dimensions, with the driver behind it
✓Severity-ranked red flag list, with what each one does to the price
✓The key deal metrics, each with its data source
✓A price sanity check against the asking price, and a clear next step: pursue, negotiate, or walk
✓The first of the ten seller questions from the Full Report
Upgrade to the Full Report within 14 days, your $149 is fully credited.
Most complete
Full Report$999per report
What should I do about it?
Everything in the Quick Score, plus:
✓Ten priority questions to put to the seller, each tied to a finding, with why it matters
✓The complete risk register, with the specific action that closes each risk
✓Deep-dives on all five dimensions: earnings quality, margin reality, trend analysis, customer and traffic composition, transferability, market and legal review
✓Operational requirements: what transfers, and what you must source
✓The full negotiation range, conservative, base case, ceiling, and a specific walk-away price, so your number is defensible, not a guess
✓Deal structure recommendation with terms
✓First 90 days operational playbook
One PDF, delivered within 48 hours.
A deal that spans asset classes, a brand with a store, a channel and a list? Contact us before ordering.
Brokerage or lending firm? Contact us about volume access.
Questions & Answers
Answers you can rely on.
Everything you need to know, stated plainly.
eCommerce stores are valued on a multiple of seller's discretionary earnings, typically in the 2–4× range. Where a specific store is likely to fall within that range is the core valuation question, and we assess the factors that typically drive it: margin quality after ad spend, repeat-purchase economics, channel dependence, and supply-chain resilience. A Full Report translates that assessment into a recommended price range and a specific walk-away price.
Deals from roughly $25K to $1M in asking price, across all major marketplaces, Flippa, Empire Flippers, Quiet Light, Investors.Club, as well as off-market deals. Shopify, WooCommerce, and custom storefronts are all covered. Larger transactions on request.
We read the blended marketing-efficiency trend over time rather than isolated ROAS figures, the paid-versus-organic revenue mix, and the owned-audience share reachable by email and SMS. A store whose sales history shows demand beyond its ad spend presents very differently from one whose topline tracks its ad budget, and the report reflects that difference in the price range.
Reports are delivered within 48 hours of purchase. Where a seller grants view-only access to source data for the analysis, the 48-hour window runs from the moment that access is received. The window allows for expert review before delivery, ensuring the analysis is accurate, not just fast.
Dealytix
✓Within 48 hours
✓Expert-reviewed before delivery
✓No expedite fee
Traditional DD firms
–7–12 business days standard
–Extra fee for faster turnaround
–Often after the deal has moved
The store URL and marketplace listing URL. Attachments are optional, but strongly encouraged. If the seller shared any files with you, such as analytics screenshots, a P&L spreadsheet, or export CSVs, upload them. Screenshots directly from the Shopify admin substantially improve the precision of your report. Upload whatever you have. The more primary data we have, the more precise your report will be.
Every input in a Dealytix report carries an evidence grade, and the grade reflects who stands behind it. Seller-asserted: listing claims and screenshots, scored as exactly that. Marketplace-verified: checked under the marketplace's own process; we treat it as an input, not a conclusion. Dealytix-verified: read at the source under seller-authorized, view-only access. We never ask for passwords.
Anything you upload (analytics exports, P&L spreadsheets, platform screenshots) is graded the same way, so stronger evidence directly improves the precision of your report.
A claim we cannot verify is scored as exactly that, and the report states the source of every data point.
A comprehensive structured analysis covering every dimension: financial health, traffic and customer stability, owner dependency, market and competitive landscape, and legal and IP cleanliness.
Every report includes a KPI summary, a recommended price range with a walk-away price, a recommended deal structure, and a prioritized checklist of questions to ask the seller. Every data point has a disclosed source; we do not present estimates as confirmed facts.
For a complete worked example, see our sample report.
No. Most buyers order a Full Report to validate a specific deal before making an offer; it's the standard choice once you're seriously weighing an acquisition. If you're at an earlier stage or comparing several listings, the Quick Score is a lighter, faster screen to help you decide which deals justify a closer look.
You can, and it's a reasonable first pass. A Dealytix report takes the best from both sides: technology for consistency, coverage, and cross-checking, and human expertise for judgment. The differences that matter for a purchase decision:
An expert stands behind every report. Each analysis is reviewed by an experienced analyst before delivery: someone who has seen where deals go wrong, challenges numbers that don't add up, reads a listing the way a skeptical buyer would, and knows which questions force the truth in a negotiation. A chatbot tends to take what you paste at face value, and to agree with the thesis you bring. Our analyst's job is the opposite.
Live, independent data, not model memory. A chatbot answers from what you paste plus what its model absorbed in training, which may be months or years out of date, and it can fill the gaps with confident guesses. Dealytix cross-references the seller's claims against independent third-party data sources, including licensed datasets we pay for, queried at the time of your analysis: marketplace records, platform data, and current market and trend signals. That matters most where recency decides the answer, such as niche trajectory, comparable transactions, and platform policy changes.
The numbers are deterministic, and the output has standing. Paste the same listing into a chatbot twice and you can get two different verdicts, delivered with equal confidence: there is no fixed framework behind the answer, and figures can be hallucinated outright. Dealytix scores and valuation ranges come from a fixed scoring engine applied identically to every deal, with every input graded by evidence quality. What you receive is a sourced, expert-reviewed document you can put in front of a lender, a co-investor, or an attorney. A chat transcript carries no weight.
No. Dealytix provides structured information and analysis only. Nothing on this platform or in any Dealytix report constitutes financial advice, investment advice, legal advice, or a regulated financial service of any kind.
Altus Capital GmbH is not authorized or regulated by FINMA, SEC, ESMA, FCA, or any other financial regulatory authority. We are not a licensed investment advisor, business broker, attorney, or certified accountant.
Before closing any acquisition, you should engage qualified independent professional advisors, including a licensed attorney and a certified accountant, appropriate to your jurisdiction. The Dealytix report is designed to make those conversations more focused and efficient. It is not a substitute for professional advice.
Reports are produced using Dealytix's AI-native analysis engine. AI-generated analysis can contain errors, particularly where source data is incomplete or seller-reported figures are inaccurate. Every report is reviewed by an experienced analyst before delivery, which reduces the likelihood of errors but cannot eliminate them. Verify material figures independently before making any offer.

Buying an online store?
Get the independent view first.

A scored verdict, a defensible price, and the questions that force the truth, in your inbox within 48 hours.

Delivered within 48 hours · Evidence-graded · Expert-reviewed