Dealytix / Asset class coverage

Content & SEO Site
Due Diligence

Dealytix provides independent due diligence for content and SEO website acquisitions. Submit the site URL and listing, and within 48 hours you receive a scored, expert-reviewed report across five dimensions (revenue quality, traffic stability, owner dependency, market risk, and legal exposure), plus a recommended price range, a walk-away price, and the ten questions to ask the seller. Fixed pricing from $119.

From $119 · fixed pricing48-hour deliveryEvidence-graded inputs
Independent diligence across
every major marketplace
MotionInvestInvestors.ClubFlippaEmpire FlippersQuiet LightMotionInvestInvestors.ClubFlippaEmpire FlippersQuiet Light
… and off-market deals.
−33.5%
decline in content-site transaction values on Flippa in 2025, a buyer's market where pricing discipline is the whole edge (Flippa, 2025)
2–4×
typical profit multiple for content sites, where a specific site lands in that range is the entire negotiation
84%
of sub-$250K online business deals go to individual buyers (Flippa, 2023), buyers without a diligence team behind them. That's who this is built for
$25K–$1M
deal size range covered by Dealytix reports, larger on request
Inside every report

Six deliverables. One PDF.

01

A clear deal verdict

A single letter grade from A to D: negotiate or walk.

02

Numbers, cross-examined

Seller revenue and traffic claims checked against verifiable sources, every input graded by evidence quality.

03

The risks, ranked

A severity-ranked register of the material risks the analysis surfaces.

04

A price you can defend

Bid range, walk-away price, and recommended deal structure.

05

Questions that force the truth

Ten priority questions for the seller, and why each one matters.

06

A 90-day operator's plan

Your first three months, calibrated to this deal's weaknesses.

Five dimensions · One verdict

What we look at in content site due diligence

Content site due diligence is the independent assessment of a site before you buy it: whether the revenue is likely to be sustainable, how likely the traffic and its economics are to transfer to a new owner, and what price range the site is likely to justify. Every Dealytix report scores the same five dimensions, with the inputs calibrated to how content sites gain and lose value.

01

Financial health

Content revenue follows traffic. We test whether the P&L matches the chart.

→Stated profit stress-tested against the full cost base, writers, tools, owner time included
→Trailing revenue read across windows; trend separated from seasonality
→Display and affiliate earnings per visitor benchmarked against niche comparables
02

Traffic & audience stability

Traffic charts flatter. Composition decides.

→Traffic history mapped against known Google core updates
→Keyword and page concentration, how much rides on a few rankings
→Link profile and anchor patterns, where provided
03

Owner dependency

A site is worth what transfers.

→The owner's editorial imprint, expertise, voice, topic judgment
→Production setup: writers, briefs, documentation, publishing cadence
→The realistic weekly commitment under new ownership
04

Market & competitive landscape

Google decides distribution. We map that exposure.

→Algorithm and SERP-feature exposure, including AI Overviews
→Niche saturation and current competitive standing
→Content format exposure to commoditization
05

Legal & IP cleanliness

Legal issues surface after closing, not in the listing.

→Content ownership and contractor assignments
→Affiliate program standing and terms exposure
→Image and media licensing; trademark status
Red flags we catch

The problems sellers don't volunteer.

The five most critical red flags in content and SEO site acquisitions, the signals that most often turn a promising listing into an overpriced deal:

⚑
No Search Console access or monthly screenshots offered.
Ask for GSC by month up front. Third-party estimates flatter; a clean seller shares the real console in minutes.
⚑
Traffic peaked at a Google core update and never recovered.
Map the chart against update dates. A site the algorithm has already judged rarely comes back on the old playbook.
⚑
A handful of pages drive most of the revenue.
Get the page-level revenue split. If three articles carry the site, three ranking drops can sink it.
⚑
Affiliate revenue concentrated in a single program.
Ask for the program mix. One commission cut, Amazon has done it repeatedly, reprices the business overnight.
⚑
Backlinks bought, farmed, or built on PBNs.
Ask where the links came from and check the anchors. Manufactured link profiles carry penalty risk that transfers to you.
For the complete 10-point checklist of what to watch out for, with the question to put to the seller on each, get it free.
▸The 10 red flags that sink content site deals. One page.
How it works

Three steps.
One clear answer.

Step 01

Submit the listing URL

Paste the asset URL and marketplace listing URL, and attach anything the seller has shared. Stronger evidence produces a more precise report.

Takes 30 seconds
Step 02

AI analysis. Expert review.

Our AI-native engine evaluates the deal across five dimensions, cross-validates the financial metrics, and surfaces red flags. Every report is then reviewed by an expert before delivery; for accuracy, not just speed.

Within 48 hours
Step 03

You receive a clear recommendation

A Dealytix Score, a price range, a specific walk-away price, and a prioritized list of questions to ask the seller, everything needed before making an offer.

PDF delivered to your inbox
Diligence, productized
Standardized. Self-service.
Independent diligence has historically been a high-touch service: relationship-driven, slowly delivered, custom-priced. Dealytix engineers that process into a standardized product: buy directly, submit a URL, receive a PDF in 48 hours.
Traditional diligenceDealytix
Consultation callsNo calls required
Custom engagement letterBuy directly online
Custom quote per engagementFixed, transparent pricing
Custom methodology each dealStandardized 5-dimension framework
7–12 business days48-hour turnaround
Pricing

Less than the cost of one bad decision.

Two products, one methodology. Delivered within 48 hours.

Quick Score$119per report
Is this deal worth pursuing?
✓The Dealytix Score and letter grade, A to D
✓A verdict on each of the five dimensions, with the driver behind it
✓Severity-ranked red flag list, with what each one does to the price
✓The key deal metrics, each with its data source
✓A price sanity check against the asking price, and a clear next step: pursue, negotiate, or walk
✓The first of the ten seller questions from the Full Report
Upgrade to the Full Report within 14 days, your $119 is fully credited.
Most complete
Full Report$599per report
What should I do about it?
Everything in the Quick Score, plus:
✓Ten priority questions to put to the seller, each tied to a finding, with why it matters
✓The complete risk register, with the specific action that closes each risk
✓Deep-dives on all five dimensions: SDE, monetization and margin reality, trend regression, traffic composition, transferability, market and legal review
✓Operational requirements: what transfers, and what you must source
✓The full negotiation range, conservative, base case, ceiling, and a specific walk-away price, so your number is defensible, not a guess
✓Deal structure recommendation with terms
✓First 90 days operational playbook
18 pages, one PDF, delivered within 48 hours.
A deal that spans asset classes, a brand with a store, a channel and a list? Contact us before ordering.
Brokerage or lending firm? Contact us about volume access.
Questions & Answers
Answers you can rely on.
Everything you need to know, stated plainly.
Content and SEO sites are valued on a multiple of annual profit, typically in the 2–4× range. Where a specific site is likely to fall within that range is the core valuation question, and we assess the factors that typically drive it: traffic-source durability, revenue diversification, update history, and content defensibility. A Full Report translates that assessment into a recommended price range and a specific walk-away price.
Deals from roughly $25K to $1M in asking price, across all major marketplaces, Flippa, Empire Flippers, MotionInvest, Investors.Club, Quiet Light, as well as off-market deals. Larger transactions on request.
We map the site's traffic history against known Google core update dates and analyze keyword and page concentration, backlink quality, and how exposed the content format is to AI Overviews and zero-click results. A site that has held stable traffic through several past updates presents very differently from one riding a single pre-update peak, and the report reflects that difference.
Reports are delivered within 48 hours of purchase. Where a seller grants view-only access to source data for the analysis, the 48-hour window runs from the moment that access is received. The window allows for expert review before delivery, ensuring the analysis is accurate, not just fast.
Dealytix
✓Within 48 hours
✓Expert-reviewed before delivery
✓No expedite fee
Traditional DD firms
–7–12 business days standard
–Extra fee for faster turnaround
–Often after the deal has moved
The site URL and marketplace listing URL. Attachments are optional, but strongly encouraged. If the seller shared any files with you, such as analytics screenshots, a P&L spreadsheet, or export CSVs, upload them. Screenshots directly from Google Search Console and Analytics substantially improve the precision of your report. Upload whatever you have. The more primary data we have, the more precise your report will be.
Every input in a Dealytix report carries an evidence grade, and the grade reflects who stands behind it. Seller-asserted: listing claims and screenshots, scored as exactly that. Marketplace-verified: checked under the marketplace's own process; we treat it as an input, not a conclusion. Dealytix-verified: read at the source under seller-authorized, view-only access. We never ask for passwords.
Anything you upload (analytics exports, P&L spreadsheets, platform screenshots) is graded the same way, so stronger evidence directly improves the precision of your report.
A claim we cannot verify is scored as exactly that, and the report states the source of every data point.
A comprehensive structured analysis covering every dimension: financial health, traffic and customer stability, owner dependency, market and competitive landscape, and legal and IP cleanliness.
Every report includes a KPI summary, a recommended price range with a walk-away price, a recommended deal structure, and a prioritized checklist of questions to ask the seller. Every data point has a disclosed source; we do not present estimates as confirmed facts.
For a complete worked example, see our sample report.
No. Most buyers order a Full Report to validate a specific deal before making an offer; it's the standard choice once you're seriously weighing an acquisition. If you're at an earlier stage or comparing several listings, the Quick Score is a lighter, faster screen to help you decide which deals justify a closer look.
You can, and it's a reasonable first pass. A Dealytix report takes the best from both sides: technology for consistency, coverage, and cross-checking, and human expertise for judgment. The differences that matter for a purchase decision:
An expert stands behind every report. Each analysis is reviewed by an experienced analyst before delivery: someone who has seen where deals go wrong, challenges numbers that don't add up, reads a listing the way a skeptical buyer would, and knows which questions force the truth in a negotiation. A chatbot tends to take what you paste at face value, and to agree with the thesis you bring. Our analyst's job is the opposite.
Live, independent data, not model memory. A chatbot answers from what you paste plus what its model absorbed in training, which may be months or years out of date, and it can fill the gaps with confident guesses. Dealytix cross-references the seller's claims against independent third-party data sources, including licensed datasets we pay for, queried at the time of your analysis: marketplace records, platform data, and current market and trend signals. That matters most where recency decides the answer, such as niche trajectory, comparable transactions, and platform policy changes.
The numbers are deterministic, and the output has standing. Paste the same listing into a chatbot twice and you can get two different verdicts, delivered with equal confidence: there is no fixed framework behind the answer, and figures can be hallucinated outright. Dealytix scores and valuation ranges come from a fixed scoring engine applied identically to every deal, with every input graded by evidence quality. What you receive is a sourced, expert-reviewed document you can put in front of a lender, a co-investor, or an attorney. A chat transcript carries no weight.
No. Dealytix provides structured information and analysis only. Nothing on this platform or in any Dealytix report constitutes financial advice, investment advice, legal advice, or a regulated financial service of any kind.
Altus Capital GmbH is not authorized or regulated by FINMA, SEC, ESMA, FCA, or any other financial regulatory authority. We are not a licensed investment advisor, business broker, attorney, or certified accountant.
Before closing any acquisition, you should engage qualified independent professional advisors, including a licensed attorney and a certified accountant, appropriate to your jurisdiction. The Dealytix report is designed to make those conversations more focused and efficient. It is not a substitute for professional advice.
Reports are produced using Dealytix's AI-native analysis engine. AI-generated analysis can contain errors, particularly where source data is incomplete or seller-reported figures are inaccurate. Every report is reviewed by an experienced analyst before delivery, which reduces the likelihood of errors but cannot eliminate them. Verify material figures independently before making any offer.

Buying a content site?
Get the independent view first.

A scored verdict, a defensible price, and the questions that force the truth, in your inbox within 48 hours.

Delivered within 48 hours · Evidence-graded · Expert-reviewed